The following are draft chapters for The Craft – a book about public policy and government relations. They are works in progress, and we appreciate comments. Send them to nicklas.berildlundblad@gmail.com.
Introduction
On our profession, on the myths and truths about lobbying. [draft chapter]
Aristotle’s challenge
On why the better argument only wins if it is made by the better speaker, on why ethos, pathos and logos are key to our profession and how we can understand arguments better with Aristotle.
Why do you want a policy team?
On the virtue of having a policy team, how to think about policy capabilities and why it is also an option not to engage in policy at all. [draft chapter]
Building a policy team
On super powers, on skill trees and on geographical spread. [draft chapter]
What’s your story?
On stories as fundamental in public policy, on Clausewitz’ principle and on being honest with yourselves. [draft chapter]
The story tellers
Once you have a story, thinking through who tells it will be essential. [draft chapter]
Towards a shared model for social change
If you want to change the world, you have to have an idea of how the world changes. [draft chapter]
Metrics for public policy
Why metrics are tricky, and how you can still use them to justify resources, measure progress and think through challenges. [draft chapter]
Stakeholder mapping
One why stakeholder maps die in online drives, on stakeholders and negotiations. [draft chapter]
Planning for public policy
How do you plan? What are the key things to think about in presenting your plan to the rest of the organisation? What are the models of planning that can work? [draft chapter and draft note on target narratives] [podcast episode on planning, another podcast episode on budgets]
The Craft Book 